Only once the research is done and all the information is analyzed can a strategy be created. Achievable objectives are set for the site.

· Marketing Objectives
· Content Management
· Site metrics
· Project Planning

Strategy is a long-range plan - a bright idea on how to accomplish your goals. This is where we meet with the executives of the company and find out why you have a website. What is the purpose of the site and what goals do you have for the site. Is it an e-commerce site or do you want it to produce leads. A recent study show s that lead generation now outweighs e-commerce as a reason to have a website.

For years the website has been the domain of the IT department and marketers have not had access to the wealth of information available off a website. Now that websites are moving into he marketing and sales channel there is more interest in this data. And marketing is arguably the department who needs this information the most.

The website ought to be an integral part of your overall marketing strategy. It is just another medium to communicate with your prospects and clients. It should be subject to all the rules of communication and marketing.