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Free
Web analysis
Our entire team
of experts will
take a brief look
at your site and
rate your home
page design for
usability.
Find
out how your web
site scores!
Professional
Web Analysis
A complete analysis
of your site is
done covering
-
Overall impression
of the site
Graphics
Navigation
Functionality
Language
Consistency
Design
Architecture
of the site
Programming
Search Engine
Optimization
And we send you
a comprehensive
report with recommendations
for improving
your site.
E-mail
us your URL
and we can take
a look at your
site.
User
Needs Analysis
The most important
aspect to having
a successful site
is to really know
your users
Who they are
What they
are looking
for on this
site
What they
expect to
find
What they
like and don't
like
What they
think of competitive
sites
What kind
of content
would attract
them to the
site
Without this research
you are flying
blind. What management
thinks is important
and unimportant
is usually quite
different from
what the user
thinks.
Usability
Testing
The voice most
often ignored
in designing a
web site is that
of the user.
Usability
is very much like
quality: you perceive
it mainly when
it is missing.
There is a specific
technology to
testing user interface
and it has to
be done live
on the site.
Usability is determined
with users one-on-one,
live on your site.
We look at -
satisfaction
with content
ease of navigation
ability to
complete tasks
ease of remembering
the site
efficiency
effectiveness
A trained usability
expert sets the
test and observes
users as they
go through the
site. This action
shows up any flaws
in the site very
fast!
Keyword Testing
Content that is not based on good keyword research means you are missing users who are searching on different
terms than you have on your site.
Many sites we have reviewed do not show up even several pages deep in a search.
A recent study by iProspect found that 95% of the Fortune 100 companies had some form of technology in their
site that was unintentionally preventing the search engines from seeing them.
Optimizing your site content and programming for the search engines and what keywords to choose has become
a vital part of achieving your objectives.
User Experience Measurement
Once you have a visitor on your site it is vital to know
Where do they go and what do they click on?
What path do they follow?
Do they ever get to your "goal page"?
Are you getting them to take the actions you need to make them
into customers?
Which pages get the most views and which the least?
Where are the majority of your visitors leaving from?
Clicktracks is the ultimate tool for learning what your users do on your site -
allowing you to tweak the content to improve performance and ROI
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