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Design and original content
is produced according
to the plan. This
includes graphics,
written content
and systems development.
· Graphic
Production
· Content
Production
· Programming
· Usability
Testing
Content:
A study by Forrester Research shows that over 75% of all website visitors come for content. Most people are on the Web looking for something. They enter search terms and follow links looking for information related to their search term.
When they land on your website it is the content that will either make them stay and click further into the site - or leave in the first five seconds
If you want visitors who come to the site, have a great experience and come back again - offer them content that meets their needs.
Eye track studies and user testing has shown that people read differently on the Web. Reading on a screen is harder than in print. Content must be organized for the web environment so that it provides an easy and pleasant experience to your users.
Measuring the behavior of your visitors will tell you what content is working and what is not - and help you determine what content to test or tweak.
Search engine results depend to a large extent on good content based on keyword research.
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