Optimized
Press Releases And News Articles
Good search engine visibility depends on good content.
Getting your news out to your target audience means writing
optimized press releases and newsworthy articles..
For
years companies have been at the mercy of journalists and
editors to get their information into print or on the news.
The Internet turned that on its head.
Now
you have millions of people online searching for what they
want - and Yahoo News now has the largest audience in the
world. Bigger than CNN or the BBC!
The
one who holds the mouse is at cause - they're in control
and they're reading press releases and news articles online.
You can get your message out directly to your chosen audience.
But
you have to have press releases or news articles that work..Your
press relase needs to be timely, news worthy and relevant.And
it has to be found in the search engines.
People
are searching for every conceivable idea or service. What
better prospect could you possibly have than one who is
actively looking for your product? Your biggest problem
now is how to get your website or information in front of
them. You need to be creating optimized press releases and
news articles that grab their attention and pull them through
to your website.
Press
releases that are correctly optimized for search and news
engines will put your data directly onto the Web and in
front of your online audience. No intermediary. No
gatekeeper. A straight line to a public that is actively
searching for you. And with the latest tracking technology,
it's possible to know exactly how many people read the press
release, whether they clicked through to your website and
what they did after they got there.
Optimized
press releases are a very effective online marketing tool.
If you are not using this technology to reach your online
markets you're leaving
money on the table.
Examples:
South
West Airlines sent
out four optimized press releases with a link that
was not used anywhere else. They tracked the resulting
traffic to their website and found that these
visitors brought them $1.7 million in ticket sales.
Wine
Zap: A small wine club got a great result off just
one optimized release. Their goal was to get
new members to sign up for the club. One release got
them 134 new members in a week.
Future
Industrial Technologies, a Santa Barbara company
that trains in workplace safety and ergonomics, put out
an optimized press release about a small hospital that cut
their workers compensation costs from $300 000 a year to
under $10 000. The release was read by over 150 000 people
who accessed it on keywords like workplace safety, workers
compensation and ergonomics program. Traffic to their
website
spiked
and resulted in qualified leads and increased business.
For
a Power Point of the results of this press release please
call Eric Falkow 626 744 5381
We
will research, write and distribute the press release
to the major search engines, news engines and traditional
media outlets. Your press release or news article will be
optimized for the most successful keywords for your market.
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