Examples of writing and articles published for clients.

Web Savvy - January 2002

How to Have a Life while Making a Living

Architectural Woodwork - Creating a Lasting Impression of Quality and Elegance

Feeling Fit For Life

Helping Children in Allergy Season

HOW TO HAVE A LIFE WHILE MAKING A LIVING

Entrepreneurs live life on the high wire. Owning your own business is exciting and rewarding, but it does mean that the buck stops with you. How do you manage business commitments, deadlines, carpools, school events and doctors appointments? Making a living and having a life requires a fine balancing act.

Take Time for Yourself
Gently apply the brakes to your life and schedule personal time out. “Everything starts with you - as an entrepreneur, even more so,” says Jay Weiss of JSN PC, a successful computer consulting business in Pasadena, California. Jay operates out of his home and starts each day with a spiritual reading and meditation to renew his personal energy. “If I don’t take care of myself, I can’t take care of my customers or my family,” explains Jay.

Bruce Spiegel, “your brother-in-law in the jewelry business,” agrees. President of The Jewelry Factory in North Hollywood, Bruce now does 50 percent of his business direct to the customer - either in the showroom or through his website. “Personal time out is essential,” says Bruce. “I read and listen to tapes. It keeps me abreast of changes and trends and gives me personal motivation.” The book on his nightstand is Failing Forward by John Maxwell.

Get Organized
Ever found yourself searching for a file or a piece or paper? Executives waste at least ten percent of their time this way. Evelyn Segal of Cash Flow Services in Los Angeles balances her life by taking care of the details and using that ten percent for personal time.

Evelyn has been assisting professionals and small businesses improve their cash flow with credit card terminals and other devices for the past four years. “Setting priorities and being highly organized makes me a better business woman and gives me time for my family,” says Evelyn.

Don’t be a superhero - Outsource
One of Henry Ford’s secrets of success was to hire experts in their field.
“I do only what I do well and enjoy - and outsource everything else,” says Bruce Spiegel. “This way I get to do the things I enjoy and I can give time to my family and my community.”

Jo Della Penna, mom and successful business owner, started JDP Services in San Dimas to assist other entrepreneurs with their bookkeeping. Now she out sources her own bookkeeping! JDP services NOW does financial and business management consulting

“My business grew so fast after I joined Women’s Referral Service, a networking group in Southern California, I had to move from my home to office premises nearby,” explains Jo. “You have to learn to say NO to your business at times,” says Jo. “Separate your business and personal time. If I did not outsource and organize, I would never have time for myself or my family.”

It is all too easy to fall into the trap of all work and no play. Learning to balance on the high wire is not a luxury – it is a life-sustaining, integral part of your daily life.

Sally Falkow is a freelance writer and web content strategist in Pasadena, California.
www.falkowinc.com

References
Jay Weiss
JSN PC
12220 E Woodbury Road
Pasadena, CA 91104
Tel 626 398 1022
Fax 626 482 4987
Email: jw@jsnpc.com
www.jsnpc.com

Bruce Speigel
The Jewelry Factory
13400 Saticoy Street
North Hollywood CA 91605
Tel 818 781 9488
Fax 818 781 9577
Bruce@jewelryfactory.com
www.jewelryfactory.com

Jo Della Penna
JDP Services
500 W Bonita Ave
San Dimas CA 91773
jo@jdpservices.com
www.jdpservices.com

Evelyn Segal
Cash Flow Service
10724 Lugo Way
Culver City, CA 90230
310-838-3797 tel
310-838-5055 fax
evelyn@cashflowservice.com
www.cashflowservice.com

Women’s Referral Service
818 995 6646
Van Nuys Boulevard
Encino
www.womensreferralservice.com