"If
there's one constant in digital media, it's change. "
Distributed
influence:Quantifying the Impact of Social Media - Edelman
The
online news and social media landscape offers many PR opportunities,
but it is also full of potential landmines for those who
are not familiar with the territory.
A
year ago Twitter was not even considered as a PR tool. Now
the Wall Street Journal calls it a mainstream marketing
tool and everyone wants to know how to use it.
Staying
current with the changes means constant reading and learning.
The
PRoActive Report is a report that covers
public relations trends in new media.
Each
new issue will guide you through one aspect of online PR,
Internet news and media relations, or social media.
I will give you insider information from trusted experts
about emerging trends, the latest research on news and consumer
behavior online and some successful implementation case
studies
Each
report covers:
- PR
opportunities and challenges presented by the trend
- A
'how- to" section on implementation in a Public Relations
strategy
- An
overview of the tools PR professionals can use
"I
was very impressed by the quality of this report - definitely
a resource PR professionals can use to get up to speed on
new media."
Brian
Pittman Content Director, Bulldog Reporter
"Sally
is one of the top rated PR technology presenters at PR University
and that's why we chose her to teach our Social Media Bootcamp."
Jim
Sinkinson, CEO,Bulldog Reporter
"Thank
you for being my #1 resource for all things social media. Your
input has been of great value for growing my Socil Media
capabilities and has been met with great enthusiasm from
my clients."
Rebekah
Iliff. SmartGirlsConsulting.com
"I
loved the latest Proactive Report and how timely it is for
me."
Allan
Schoenberg Director, Corporate Communication CME
Group
In my
mind, Sally is the social media guru. Having run my
own firm in Montreal and Toronto for the last 28 years,
I've heard lots of presentations at PRSA, Counselors Academy,
CPRS and on the web and her's are always terrific.
R.P
What
you get:
10
issues in a year. Each issue includes
- An overview of the subject/trend discussed in that report
- Research studies on the subject and how it appies
to PR
- Interviews with researchers and experts in that field
- These interviews are available as podcasts
- A 30 minute Webinar with each issue where you can ask
questions
Want
to see what the PRoActive Report looks like?
Get
your complimentary copy of the report on Online Reputation
Management. Use the form in the left column.
"I
use the PRoactive Report for teaching my students at graduate
level. The proactive approach to online public relations
has helped me explain to them what they need to know about
online reputation management and online PR. I recommend
that you explore these issues further by regularly reading
the PRoactive blog."
Mato Brautovic, Ph. D University of Dubrovnik, Department
of Mass Communication
2009
Topics:
February
- A Strategic Approach to Twitter
Twitter is now the third largest social media site and their
growth shows no signs of abating. New third party tools
to complement Twitter are springing up at a rapid rate.
Learn to use this tool to maximum advantage.
March - To Blog or Not to Blog
Corporate
blogs are the social media tool companiessay they find most
useful. What can a blog do for you? Shoudl
your organizatioin be blogging? Should you work with
other bloggers?
April
- How to SocialIe your News Content
RSS
feeds and tagging are two aspects of social media that are
not understood by most PR practitioners. Find out
how you can use these two simple tools to spread your news
content into sites like StumbleUpon, Digg, Newsvine and
Twitter.
BONUS:
You also receive a copy of my e-book WebSense
(value $79)
If
you need a guide to PR in the Internet age
get the PRoactive Report
For less than
$25 per report you can get in-depth coverage and insider
secrets that can help you get up to speed on social media
and the latest online PR trends.
Remember,
you can request the first issue free of charge Use the form
in the left column of this web page
|
