If you would like a copy of the first issue of the PRoactive Report on Online Reputation Management - there is no cost - please enter your name and email below.

The proactive report is a monthly report that covers public relations trends in new media.

Each month the report will tackle one subject in depth and present the latest research on that subject.  The report will look at the PR opportunities and threats presented by this trend, a 'how- to" section on implementation in a Public Relations strategy and an overview of the tools PR professionals can use.

Each issue will include one case study and interviews with researchers and experts in that field. These interviews will be available in a podcast.

First Issue - Online Reputation Management

The first issue will be released on November 16th 2007 in New York City at the Advanced PR Technology seminar hosted by Bulldog Reporter's PR University.

Each subsequent issue will come out on the 15th of each month.

The first issue is available at no charge and the subject is Online Reputation Management - a vital new media PR tool. 

Get your copy by signing up using the form in the left column.

Second Issue - The Power of Online News (December 07)

This research for this issue witl cover shifts in media consumption and the study just out from Bulldog Reporrter and TEKgroup International Inc on how journalists are using Web 2.0 tools.  It will show you how to write your releases so they get high visibility in online news sites like Yahoo News and Google News.

Special Offer:

If you sign up by December 31, 2007 the cost for a one year subscription to

the proactive report is $79. 

You will also receive a copy of my e-book WebSense as a bonus (value $79)

So in fact you get the first year free.  Or you get the book free, whichever way you want to view it.

January 2008

The first issue for the new year will cover social media and influence - how PR can and should enter the online conversation.  This issue covers research on how online conversations are influencing purchasing behavior and interviews are planned with Paul Gillin, author of The New Influencers and Seth Godin author of Meatball Sundae.

Subscription Cost:

From January 1, 2008 the subscription cost is $99 a year. 

You'll still receive the free copy of WebSense.  So for less than $10 a month you will get indepth coverage and insights on the latest online PR trends delivered right to your computer along with the latest research figures,case studies and interviews with experts in online public relations.

Sign up for the first issue in the left column of this web page.