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Website Internet Marketing Strategy E-Books

Web Sense

Effective Internet marketing strategies for entrepreneurs

A complete website and internet marketing strategy e-book for anyone with a business website.  It covers how to  plan and execute a strategy that turns your website into an effective online promotion and marketing tool.

This book is an essential tool if you want to know how to make the most of the changing online business landscape.  The recebnt HitWise study showed that search engines, blogs and social media sites are driving traffic and sales online.  Are you in the loop?  Can they find your site when they search Google?

100 pages crammed with useful tips and information on internet marketing strategy and website content that will make your website a success..

Covers: Content Strategy, keyword research, search engine optimization and visibility, viral marketing, content writing, how to do user testing and more. 

New sections added on blogging, content syndication with RSS feeds abnd social media.

"This book is exactly what I was looking for.  I knew I was missing the mark with my website, but I didn't know what the secret was. I had looked at many other sites and books.  This is the one."  The Home Business Coach.

The Power of Good Content

Content on  the Internet really is King.  A study from Forrester Research shows that the number one reason people go back to a website is for the content. 

Most business websites lose over 60% of their visitors right off the homepage and due to usability problems, bad navigation and bad content.

The keynote at the recent Blog Business Summit focused on the need for every business website to publish good content..  If you don't have relevant , keyword-rich content, the search engines will not find your site.

This book shows you the secrets of how to write for the search engines and keep your visitors coming back for more.

Content Strategy Workbook

A workbook with exercises to help you  implement a content strategy for your website.  Find out how to identify your keyword 'sweet spot' - the words and phrases that will give you the fastest return on investment.

This book really gives you the inside track on how to plan the strategy  that drives everything else - your site content, your blog content, articles and press releases.  It all starts with a content strategy.

This is not a theoritcal overview - it's a practical how-to, hands-on book with exercises that get you going.  It produces a powerful content strategy based on real keyword research

Your Brand of Expansion

Successul PR strategies you can use to build a brand and expand your business

The book covers everything an entrepreneur needs to know to implement a world class PR and brand strategy.  it is full of examples and  exercises.

It is a very comprehensive text on the basics of PR for a small business.

"I learned how to promote my business, write a press release that actually got results and how to survey my customers. Every small busiens owner should read this book." Consultant

"By the time I was half way through the book my business was booming."  Wedding Photograpaher

"We got awesome coverage in our local media for the first time." Construction Company

Read the Introduction and the first chapter

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