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If you are a typical entrepreneur,
you started your business because
you are good at something. You did
not train to run a business and you
are not a Marketing and PR expert.
Most entrepreneurs expand their
business “by the seat of their
pants”
I have successfully coached many entrepreneurs
to think outside the box and take
control of their expansion.
Learning how and when to use public
relations strategies, publicity, marketing
and advertising - and to have a coordinated
and controlled strategy that directs
all these efforts - gives you a deeper
understanding of your company and
the marketplace in which you operate.
You get effective results.
See how controlled expansion is taking
place in this
company.
BRANDING
AND MARKETING STRATEGY
| STEP ONE |
A free one hour session
to
- establish where your
business is now
- where you want to
go in the next year
- how branding and marketing
can accomplish this
goal
|
| STEP TWO |
Once we agree to work together
the next step is to
- Do a demographic analysis of your current customers
- Fine tune your target
publics
- Create a database
of your perfect target
customers
|
| STEP THREE |
Do a brand analysis of
all your visual elements
- Logo
- Stationery
- Advertisements
- Brochures
- Promotional Letters
- Business Letters
- Publicity - articles
in newspapers and
magazines
- Web site
|
| STEP FOUR |
With all this information
create a complete
One-year Branding and Marketing
Strategic Plan
This plan includes
how to expand using the Internet - making your website
an effective marketing tool, online newsletters, blogs,
news feeds and a media room to manage your contact
with journalists so you get more coverage.
|
| STEP FIVE
- IMPLEMENTION OF THE PLAN |
OPTION ONE:
I train and coach the
person in the company
who is responsible for
implementation of the
plan
OPTION TWO:
I become your outsourced
Marketing Department and
implement the plan for
you |
| COST: |
| Freelance hours: $195 |
| Contracted hours (minimum six months)
$125 |
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