Coaching

If you’re a typical entrepreneur, you started your business because you’re good at something. You did not train to run a business and you’re not a Marketing, PR or social media expert.

If you’re a PR professional you probably find keeping up with the rapidly changing media landscape a challenge. The practice of PR  is not what it was five years ago.

PR professionals need new skills today

As the media landscape changes and people get their news and information differently, the job of journalists is changing too. This means that our job as PR practitioners must adapt to these new media roles.  PR people need new skills today.  I’ve trained over 400 PR professionals in Fortune 100 companies, small start-ups and agencies.  PR News named me PR Trainer of the Year in December 2009 for this work.

Most entrepreneurs expand their business “by the seat of their pants”

I have successfully coached many entrepreneurs to think outside the box and take control of their expansion.

Learn how and when to use public relations strategies, publicity, marketing and advertising – and now the new techniques of social media – to create a coordinated and controlled strategy that directs all these efforts.  This coaching gives you a deeper understanding of your company, and the marketplace in which you operate, so that you get effective results.

PR and Social Media Strategy

STEP ONE
A free one hour session to

  • establish where your business is now
  • where you want to go in the next year
  • how PR and social media can help you accomplish your goals
STEP TWO
Once we agree to work together the next step is to

  • Do a demographic analysis of your current customers
  • Fine tune your target publics
  • Listen to the online conversations to discover what your audience is saying about you and your industry
STEP THREE
Do a brand analysis of all your visual elements

  • Logo
  • Stationery
  • Brochures
  • Media coverage – off and online
  • Online mentions
  • Web site and Newsroom
STEP FOUR
With all this information create a complete

One-year PR and Social Media Strategic Plan

This plan includes how to expand using the Internet and social media – making your website an effective marketing tool, online newsletters, blogs, news feeds and a social media newsroom to manage your contact with journalists and bloggers, so you  get more coverage.
STEP FIVE - IMPLEMENTATION OF THE PLAN
OPTION ONE:
I train and coach the person in your company who is responsible for implementation of the plan

OPTION TWO:
I become your outsourced PR/Social Media Department and implement the plan for you
COST:
Freelance hours ( for one-off projects):      $250
Contracted hours (minimum six months)   $175

Master Class Social Media/PR Course

15 sessions                                         $5,000.00

This course can be delivered on-site in two days or in one-hour webinar segments..

Contact Me: Call 626 793 4911  or email me at sally at meritusmedia dot com