Internet Marketing & Website Strategy E-Book
Effective
Internet Marketing Strategy For Entrepreneurs
So
you built your website and they did not come. You hear about
how some businesses are making money off the Internet, yet
you get no visitors, no leads and no sales.
Do
they know something you don't? Yes! They have
an Internet marketing strategy.
Facts:
- More
than 80% of all visitors to a website come via the search
engines
- Over 70% of all purchases are first researched
online before they buy - whether they buy on the Net or
in a store
- If your website is not found in the search
engines you will not get the qualified traffic that is
already online and searching for products or services
like yours
Make
your website work for you
There
are rules that the search engines use to rank websites.
You need to know how to put together a website marketing
strategy so that your site can be found by those people
searching for you.
WebSense
is an easy-to read and understand ebook about Internet marketing
strategy. .
"This
book is exactly what I was looking for. I knew I was
missing the mark with my website, but I didn't know what
the secret was. I had looked at many other sites and books.
This is the one." The Home Business Coach.
Enter
your email address here and choose the E books category
I
have been in the internet marketing business for ten years
and this is the easiest to follow book I have come across.
It explains all the 'techie' stuff in language anyone can
understand and use. And then she goes beyond the techie
stuff. This is about marketing and making your website
really work. Internet Marketing manager
What's
in WebSense?
1.
Where did we go wrong?
All the basic rules
of marketing and PR apply to the Internet
They just have to be
adapted to this new medium
2.
How to make your site communicate your message
The rules and barriers about communication online
3.
Marketing 101 - for the Internet
Applying the
basics to websites, users and the search engines
4.
Creating an Internet marketing strategy that works
Keywords, search visibility,
user needs and your business goals
5.
Getting found online
What are your visitors
looking for?
Getting on page one
Will they choose your site?
7.
See the site through the eyes of your users
How
to research your users and meet their needs
8.
What makes a home page work?
Once you
get them there, will they stay?
Most websites lose over 60% of visitors from the
home page
9.
Site architecture
Organize your content
A logical flow of information affects search engine
results
10.
Designing the home page
Using all this data design a workable home page
Consistent and usable design for interior pages
11.
How to conduct simple usability testing
Find the major flaws in your
site design and fix them
12.
Writing the content
Write for the users and the search engines
Usng keywords correctly
Context and sequential reading in a website
13.
Getting traffic from the search rngines
Optimizing
your content
Building
lInks
Pay per click
14.
Marketing your website
RSS
feeds
Articles
News Search
Blogs
Viral marketing
15.
Monitoring and measuring
Keeping track of your results and your visitor behavior
online
"This
system has taken my site from invisible to page one on all
the search engines. We went from no visitors to an average
of 1500 visitors a month. We are a small local contracting
business and I never thought my website could increase my
sales. Boy was I wrong!"
B.P California.
The
days when you could just put up a static website to 'have
an online presence' are long gone. Entrepreneurs who are
successful today know they have to include internet marketing
in their business plan. Without an Internet marketing
strategy you're flying blind - and you're missing the people
who are actively looking for your product or service online.
This
Internet marketing strategy ebook will show you how you
can get your website to the top of the search engines and
attract the right traffic to your site.
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