Falkow Inc
Named to Bestselling Author Seth Godin's
2004 Bull
Market Directory
- Guidebook
of 500 Innovative Companies and Freelancers
Pasadena CA, April 29,
2004 - Seth Godin, entrepreneur and author of the bestselling
book Purple Cow , today announced the inclusion
of Falkow Inc, the website performance management strategists,
in his 2004 Bull Market Directory , a resource
for connecting organizations with some of the world's most
creative thinkers.
In early 2004, Godin issued
a call for entries seeking the world's most innovative copywriters,
brainstormers, advertising agencies, prototypers, designers,
artists and more. Set to make a May 1 st debut, the
2004 Bull Market Directory will feature Falkow
Inc and is expected to reach more than one million people
(Godin's Unleashing the Ideavirus was the most
downloaded e-book in history).
"Falkow Inc demonstrated that
it is a Purple Cow catalyst, helping clients shake
things up and think innovatively," commented Godin.
"Sally Falkow challenges her clients to become spectacular
and invigorating. Smart companies realize that they
can create Purple Cows faster with a bull."
In Purple Cow , Godin
argued that the only effective marketing strategy is to
build innovation into a product or service from inception,
ultimately creating a Purple Cow to stand out
among a marketplace of traditional brown cows. The
2004 Bull Market Directory is the next step for
Godin in questioning traditionally accepted corporate strategies
and inspiring business success by uniquely communicating
his vision and expertise.
"To be included in the 2004
Bull Market Directory and receive recognition from
a respected thought leader such as Seth Godin validates
our commitment to leading our clients to new ways of thinking
about their websites. Our understanding of how website
visitors react and behave online makes our clients' sites
remarkable," commented Sally Falkow, author of WebSense.
Godin's
Purple Cow was a BusinessWeek bestseller
for five months. It also appeared on the New
York Times and Wall Street Journal bestseller
lists. The launch of the 2004 Bull Market Directory
coincides with the release of Godin's new book, F
ree Prize Inside , due on shelves May 10, 2004.
In Free Prize Inside , Godin expands upon the Purple
Cow concept, divulging the secrets of companies that
have succeeded by creating a product or service that is
fundamentally remarkable.
For more information on Seth
Godin or to receive a copy of the 2004 Bull Market Directory
, co-sponsored by Fast Company magazine,
please log onto www.sethgodin.com/bullmarket
or contact Samantha Oehl at 410-367-2700 x14 or samantha.oehl@warschawski.com
.
About Falkow Inc
Falkow Inc is a Pasadena CA
company that focuses on communication strategies. Their
research based approach to making a website an effective
business tool development and marketing take sup where the
traditional web developers leave off. CEO Sally Falkow lectured
in consumer behavior for Oxford Brookes University (UK)
and uses her years of research and experience in the field
to analysis of visitor behavior online.
About Seth Godin ( www.sethgodin.com
)
Seth Godin is a bestselling
author and entrepreneur, changing the way in which people
think about marketing and modern day business in his international
bestsellers, Purple Cow, Permission Marketing, Unleashing
the Ideavirus, The Big Red Fez and Survival is
Not Enough . Godin is a renowned lecturer and
was named one of 21 "Speakers for the Next Century" by Successful
Meetings Magazine in 2003. He was the founder
and CEO of Yoyodyne, the leading interactive direct marketing
company, which Yahoo! acquired in late 1998. Godin
holds an MBA from Stanford and was named the "Ultimate Entrepreneur
for the Information Age" by BusinessWeek .
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