tag:blogger.com,1999:blog-6229609Wed, 03 Mar 2010 01:42:58 +0000How a website content strategy, usability, analytics and metrics affect the ROI of your website and your business.http://www.falkowinc.com/blog/index.phpnoreply@blogger.com (Sally)Blogger41125tag:blogger.com,1999:blog-6229609.post-6870821181580475681Wed, 03 Mar 2010 00:40:00 +00002010-03-02T16:40:06.408-08:00SEO Copywriting - still valid in social media   Now that we are spend so much of our time and attention on social media, has SEO writing gone by the boards?  Should we just write whatever comes to mind, or is it still a good idea to keep search and keywords in view? I moderated a panel on the intersection of social media, search and PR at the OMS 2010 conference in San Diego last week and http://www.falkowinc.com/blog/2010/03/seo-copywriting-still-valid-in-social.htmlnoreply@blogger.com (Sally)1tag:blogger.com,1999:blog-6229609.post-2554957709160193315Fri, 11 Sep 2009 23:02:00 +00002009-09-11T16:08:06.729-07:00Content Strategy is Just one Part of your Social Media StrategyBack in 2001 Forrester Research asked people why they returned to a website and the overwhelming answer was ‘content.’ It’s still true today. Success in online PR and social media depends on the quality of your content. It’s about engaging people and the key to engagement is discovering what your audience thinks is good contenthttp://www.falkowinc.com/blog/2009/09/content-strategy-is-just-one-part-of.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-2102256243299677745Sun, 06 Sep 2009 00:39:00 +00002009-09-05T17:56:13.759-07:00Online PROne of the best business books is The Fall of Advertising and the Rise of PR by Al Ries.In this book Ries explains how PR starts the fire - brands are built with PR. However the media landscape has changed so radically over the past few years, and people are finding information and news differently, so the practice of PR has had to adapt and change too.It's all about online PR http://www.falkowinc.com/blog/2009/09/online-pr-one-of-best-business-books-is.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-4708805955854186969Wed, 02 Jan 2008 16:45:00 +00002008-01-02T09:15:32.929-08:00SEO Advice for Small Businesses Robin Good of MasterNewMedia did two interviews with Massimo Burgio on the basics of social media marketing. I was interested to hear Massimo say that the one thing he would advise Robin to write more about is search - what people most need is information about search engine optimization. And this is borne out by a survey of Top Marketing Trends for 2008 of 1700 http://www.falkowinc.com/blog/2008/01/seo-advice-for-small-businesses-robin.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-113935805042556247Wed, 08 Feb 2006 00:17:00 +00002006-02-07T16:25:40.876-08:00An effective website marketing strategy should include blog and RSS feedsSally FalkowThere has been a lot of talk about where website marketing is headed in the next few years. While 2004 may have been called The Year of the Blog, it was not until the summer of 2005 that this trend really took off in the corporate world. You can hardly swing a cat without running into a blog seminar or http://www.falkowinc.com/blog/2006/02/effective-website-marketing-strategy.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-113703173469731342Thu, 12 Jan 2006 01:51:00 +00002006-01-11T18:08:54.750-08:00Blogs make sense for website marketingIn an article in the SEO blog today, the advantages of blogging for business are highlighted."There are two major advantages Blogs offer search marketers. The ability to link Blog entries together to form an information-thread network provides search marketers with a number of tools beyond the improvement of the knowledge base. "Blogs, if maintained properly http://www.falkowinc.com/blog/2006/01/blogs-make-sense-for-website-marketing.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-113681861090706736Mon, 09 Jan 2006 14:45:00 +00002006-01-09T06:56:50.983-08:00Your Website Is Part Of Your Marketing StrategyMany people look at a website as a separate expense from marketing. This is unfortunate and the reason why many websites under-perform in their sales potential, says Stoney deGeyter in a good article in ISEdb todayUnfortunately, far too many businesses still don’t consider website development as a part of their marketing efforts, he writes. They’ll http://www.falkowinc.com/blog/2006/01/your-website-is-part-of-your-marketing.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-113664624313138571Sat, 07 Jan 2006 14:45:00 +00002006-01-07T07:04:03.163-08:00Using Search to Create A BrandSix months ago no one had heard of shielding lotions. No one was searching the Internet for these words. 21st Century Formulations, manufacturers of the shielding lotion brand name Skin MD Natural, saw the power of Internet search and we worked together on a campaign to create awareness of the category and the brand name.The content on the site was crafted so it http://www.falkowinc.com/blog/2006/01/using-search-to-create-brand-six-months.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-113659478510531454Sat, 07 Jan 2006 00:40:00 +00002006-01-06T16:47:28.593-08:00Good content makes for good results in GoogleNo matter how many times it's said, it remains true - good content is the differentiator. Google rewards good content.Site Pro News features an article today called Google's SEO AdviceFor Your Website: Contentand draws attention to the fact that the sites that rank high all have excellent content.If you are looking for a way to improve your web site http://www.falkowinc.com/blog/2006/01/good-content-makes-for-good-results-in.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-113336290191374947Wed, 30 Nov 2005 14:34:00 +00002005-11-30T07:01:41.960-08:00The success of your website marketing depends on your users' experienceClick Z has two articles about users today - and they both make the point that unless you provide a good online experience for your visitors your website marketing plan may be less than effective In my book WebSense I said that the biggest mistake in creating a website was creating content that fulfilled your needs, not thehttp://www.falkowinc.com/blog/2005/11/success-of-your-website-marketing.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-113302434458562012Sat, 26 Nov 2005 16:45:00 +00002005-11-26T08:59:04.600-08:00Web Marketing Strategy Now Vital For Small Business Success OnlineMore than 80 percent of holiday shoppers plan to buy online this year. And 63 percent say that small businesses with niche, hard-to-find items are high on their list. source: Yahoo! Small Business surveyYet many small businesses don't have any search engine visibility - when you search for the keywords that describe their businesshttp://www.falkowinc.com/blog/2005/11/web-marketing-strategy-now-vital-for.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-112274044658698705Sat, 30 Jul 2005 15:39:00 +00002005-07-30T09:49:00.390-07:00Blogher is in session. Three hundred or so female bloggers are in Santa Clara to converse face to faceOpening message from Lisa Stone is that women represent between 40 and 56% of all bloggers.Survey results from the registration forms returend some intersting ststa:80% wonen20% were menMore than 50% of attendees had never been to a blogging event before.15% came for education75% said they care http://www.falkowinc.com/blog/2005/07/blogher-is-in-session.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-111435363984591577Sun, 24 Apr 2005 14:11:00 +00002005-04-24T07:40:39.846-07:00CORPORATE BLOGSWhen Investor's Business Daily writes about blogging as a corporate communication tool it has definitely reached the mainstream. This article estimates 45% of the Fortune 1000 are now blogging.Some people call them business blogs, some call them a corporate blog. Others say a corporate blog is only for internal use and these blogs should be called marketing blogs.Whatever you call http://www.falkowinc.com/blog/2005/04/corporate-blogs-when-investors-business.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-111103073275734862Thu, 17 Mar 2005 03:14:00 +00002005-03-16T19:38:52.760-08:00Local Internet MarketingIf you are a local store does online marketing even make any sense?The big three all have local search now. And it appears a Local Search War is on.Google's approach to local search involves using yellow page and business directory information from third party providers, and integrating it with information about individual businesses from Google's main web page index. http://www.falkowinc.com/blog/2005/03/local-internet-marketing-if-you-are.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-111063873596684977Sat, 12 Mar 2005 14:34:00 +00002005-03-12T06:50:55.166-08:00WHY RSS FEEDS IMPROVE YOUR WEBSITE CONTENT STRATEGYResearch has always been a particular interest of mine. It's fascinating to see how what goes on in the mind affects people's decisions and behavior.The Ponemon Institute, a research institute dedicated to privacy management practices in business and government, delved into how online marketers can build and capitalize on trust through their http://www.falkowinc.com/blog/2005/03/why-rss-feeds-improve-your-website.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-111048662296878644Thu, 10 Mar 2005 20:02:00 +00002005-03-12T06:34:12.723-08:00OPTIMIZING YOUR PRESS RELEASES CAN RAISE SEARCH ENGINE VISIBILITYMost companies know that their best prospective customers are online searching for information. Reaching these hot prospects is the trick.You have to have to increase your search engine visibility to get more business off the Internet.A sales funnel has a large number of prospects in the early stages, but as the funnel narrows at http://www.falkowinc.com/blog/2005/03/optimizing-your-press-releases-can.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-109141419003773130Mon, 02 Aug 2004 02:21:00 +00002004-08-01T19:36:30.036-07:00NOW THAT'S A GREAT WAY TO SPEND THE SUMMER While the rest of us us laze our way through hot summer days dreaming of white beaches and turquoise seas, Seth Godin and bunch of interns are putting together Change This - Spread important ideas and change minds. I feel a manifesto coming on already. Blogs and collaborative use of technology to share ideas is taking business into new avenues. And http://www.falkowinc.com/blog/2004/08/now-thats-great-way-to-spend-summer.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-109119259608115685Fri, 30 Jul 2004 01:09:00 +00002004-07-30T07:13:49.396-07:00ONLINE MEDIA ROOM GETS AN 'A+' IN PR The Lewis and Clarke Bicentennial Back to School Campaign online media room is a winner!   Hats off to DVCO Technology for getting it right. Browsing around this comprehensive online media room you can see why they were awarded best new PR tool by PR Week, and why PR Newswire has adopted this format as the industry standard.    In his study of http://www.falkowinc.com/blog/2004/07/online-media-room-gets-a-in-pr-lewis.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-109093979776240875Tue, 27 Jul 2004 14:06:00 +00002004-07-27T07:49:57.763-07:00BIG BOYS CATCHING ON TO THE POWER OF SEARCH RESULTS ClickZ's article about the Search Optimizer says  "Tools such as Search Optimizer have become more important as bigger advertisers, with larger budgets and larger keyword portfolios, begin to make search a central part of their online marketing. " Online ad revenues are way up and it seems search marketing spend is hot on its heels. The http://www.falkowinc.com/blog/2004/07/big-boys-catching-on-to-power-of.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-109085401433111678Mon, 26 Jul 2004 14:36:00 +00002004-07-26T08:00:14.330-07:00NON PROFITS CAN BENEFIT FROM SEM,  ONLINE BRANDING AND WEB CONTENT STRATEGY. Should a non profit bother with all this? A very definite yes - says the E-Philanthropy & Technology Review.  Non Profits also have visitors, they have expectations and the organization has goals they would like to see achieved by the website.  Just like the rest of us, they're looking for some ROI from the site. http://www.falkowinc.com/blog/2004/07/non-profits-can-benefit-from-how.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-109080939025043108Mon, 26 Jul 2004 02:14:00 +00002004-07-25T19:36:30.250-07:00ONLINE BRANDING GETS A SHOT IN THE ARM   The Interactive Advertising Bureau's (IAB's) latest research on search engine marketing's (SEM's) effect on branding may have been an eye opener to some, but for those of us who have been beating this drum, it's great news!  It's always nice to have solid research to back up your ideas.   The study, designed by IAB staff and Nielsen//NetRatings http://www.falkowinc.com/blog/2004/07/online-branding-gets-shot-in-arm.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-108949529886563745Sat, 10 Jul 2004 21:21:00 +00002004-07-10T14:34:58.866-07:00ONLINE PUBLIC RELATIONS: BLOGS, RSS FEEDS AND PLAIN OLD FASHIONED MEDIA CONTACT There is a big buzz in the Web and PR world about online media rooms, RSS feeds and blogs. Some of the best minds in this space will be getting together to make a week long blog about online public relations I encourage all my clients to blog - it's a wonderful way to get a 'real voice' out there. And setting up http://www.falkowinc.com/blog/2004/07/online-public-relations-blogs-rss.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-108887408984733928Sat, 03 Jul 2004 16:34:00 +00002004-07-03T10:01:29.846-07:00Over the past two weeks I have been working on some small business sites that are not getting any sales. They had heard a website can boom your business and they were puzzled as to why they were not getting any results. They had found a web developer and had a site built. But it was not optimized as a business tool. It was just the bare vehicle. Now they have spent that money and there is no http://www.falkowinc.com/blog/2004/07/over-past-two-weeks-i-have-been.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-108851860280693412Tue, 29 Jun 2004 14:05:00 +00002004-06-29T07:16:42.806-07:00An article in CEO Magazine says that the latest trend in companies is to respond to their market and not predict. Of course it is a wise idea to always keep your finger on the pulse of your target market, competitor and the economy. You have to know when they shift and change, and you have to adapt or die. But it's also wise to use this data to be able to predict future behavior. I believe ithttp://www.falkowinc.com/blog/2004/06/article-in-ceo-magazine-says-that.htmlnoreply@blogger.com (Sally)0tag:blogger.com,1999:blog-6229609.post-108825959529091716Sat, 26 Jun 2004 14:02:00 +00002004-06-26T07:27:08.020-07:00I thought one of the best presentations at EMetrics was from Jared Spoole of UIE He reported on a UIE study done with committed buyers - people who knew what they wanted to buy, where they wanted to buy it and were really interested in acquiring the item. UIE gave them the money to make the purchase and, although under these circumstances you would assume a 100% conversion, only 32% succeededhttp://www.falkowinc.com/blog/2004/06/i-thought-one-of-best-presentations-at.htmlnoreply@blogger.com (Sally)0