SEO Advice for Small Businesses
Robin Good of MasterNewMedia did two interviews with Massimo Burgio on the basics of social media marketing. I was interested to hear Massimo say that the one thing he would advise Robin to write more about is search - what people most need is information about search engine optimization.
And this is borne out by a survey of Top Marketing Trends for 2008 of 1700 MENG (Marketing Executives Networking Group) members, conducted by Anderson Analytics.Almost half of those polled said SEO is top of their list for 2008.
It struck a chord with me. I get questions about SEO all the time.
Start with Keyword Research
In order to have effective SEO you must know what keywords you are after. You can use Digital Point (still free) or Nichebot (now charging a fee) to help you find the words and phrases that will bring you targeted traffic.
Type in the word or phrase you think you'd like to get found for. Then go through the list and see what other related words and phrases they have - and how many people search for them each day.
You'll be surprised to find that there are other phrases that could get you good traffic. When you have chosen a phrase go to Google and type it into the search engine. See how many other sites are competing for this phrase. You might want to start with one that is not very competitive.
A content strategy based on keyword research is the best way to get good results from your SEO actions.
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