An effective website marketing strategy should include blog and RSS feeds
Sally Falkow
There has been a lot of talk about where website marketing is headed in the next few years. While 2004 may have been called The Year of the Blog, it was not until the summer of 2005 that this trend really took off in the corporate world. You can hardly swing a cat without running into a blog seminar or workshop.
Now enterprise use of content syndication is heating up. RSS (Really Simple Syndication) or web feeds, as many prefer to call them, are attracting the attention of corporate marketers.
What’s so special about RSS feeds?
They leverage your site’s most valuable asset, content. It makes it easy to display high-quality, relevant news on your site, and to syndicate your news and content elsewhere. You can use an RSS feed for a variety of content: product news, press releases, technical articles. The list is endless.
The number of people reading RSS feeds is growing by leaps and bounds. Feed Burner, a service that republishes feeds for clients to increase distribution, reports that subscriptions to the feeds they manage are growing by one percent a day. People who read feeds are the ones you want to reach—they're opinion leaders and early adopters.
When planning your website marketing strategy for this year, be sure to include blogs and RSS as part of your marketing and promotion tools.
Sally Falkow
There has been a lot of talk about where website marketing is headed in the next few years. While 2004 may have been called The Year of the Blog, it was not until the summer of 2005 that this trend really took off in the corporate world. You can hardly swing a cat without running into a blog seminar or workshop.
Now enterprise use of content syndication is heating up. RSS (Really Simple Syndication) or web feeds, as many prefer to call them, are attracting the attention of corporate marketers.
What’s so special about RSS feeds?
They leverage your site’s most valuable asset, content. It makes it easy to display high-quality, relevant news on your site, and to syndicate your news and content elsewhere. You can use an RSS feed for a variety of content: product news, press releases, technical articles. The list is endless.
The number of people reading RSS feeds is growing by leaps and bounds. Feed Burner, a service that republishes feeds for clients to increase distribution, reports that subscriptions to the feeds they manage are growing by one percent a day. People who read feeds are the ones you want to reach—they're opinion leaders and early adopters.
When planning your website marketing strategy for this year, be sure to include blogs and RSS as part of your marketing and promotion tools.
