Blogs make sense for website marketing

In an article in the SEO blog today, the advantages of blogging for business are highlighted.

"There are two major advantages Blogs offer search marketers. The ability to link Blog entries together to form an information-thread network provides search marketers with a number of tools beyond the improvement of the knowledge base. "

Blogs, if maintained properly can be an important component in an effective website marketing strategy

Your Website Is Part Of Your Marketing Strategy

Many people look at a website as a separate expense from marketing. This is unfortunate and the reason why many websites under-perform in their sales potential, says Stoney deGeyter in a good article in ISEdb today

Unfortunately, far too many businesses still don’t consider website development as a part of their marketing efforts, he writes. They’ll pour thousands of dollars into traditional forms of marketing (which often produce significantly less return on the investment dollar) but fail to properly plan and execute their website or invest in effective online marketing strategies.

I couldn't agree more. Too many budgets have line tiems for all manner of marketing ideas, yet the website was thrown together years ago and now stagnates online. While the reast of world hurtles towards the 'live web' filled with constantly changing consumer-=generated content, a company website that is a static brochure will not get much traction.

You need to get familiar with the website marketing strategies that will bring you interested traffic you can convert to customers. You need to know who is searching for your kind of content.

WebSense is a website marketing ebook written to help small business owners do just that.

Using Search to Create A Brand

Six months ago no one had heard of shielding lotions. No one was searching the Internet for these words.

21st Century Formulations, manufacturers of the shielding lotion brand name Skin MD Natural, saw the power of Internet search and we worked together on a campaign to create awareness of the category and the brand name.

The content on the site was crafted so it was optimized for the search engines and met the needs of users who came to the site.

Each week we write an article on some aspect of skin care and shielding lotions, backed by scientific research data an endorsements from dermatologists. Using RSS feeds these articles are placed into Google News and syndicated to other news sites.

This month for the first time there are people searching for shielding lotion. Not many - true. But they are there. And when you do search that term the first two pages are dominated by his product.

These articles also created good search results on terms like dry skin lotion, dry skin prevention and dry skin treatment.

Every small business owner can use the power of good content to raise brand awareness on the Internet and reach the people who are searching for their products. All you need is a website marketing strategy

Good content makes for good results in Google

No matter how many times it's said, it remains true - good content is the differentiator. Google rewards good content.

Site Pro News features an article today called Google's SEO AdviceFor Your Website: Content
and draws attention to the fact that the sites that rank high all have excellent content.

If you are looking for a way to improve your web site marketing strategy this year, perhaps it's tine to invest in good content. Find a good writer who know how to write for live people AND search engines.

Or find a book on writing content that can teach your in house writers how to do it.