Your Website Is Part Of Your Marketing Strategy
Many people look at a website as a separate expense from marketing. This is unfortunate and the reason why many websites under-perform in their sales potential, says Stoney deGeyter in a good article in ISEdb today
Unfortunately, far too many businesses still don’t consider website development as a part of their marketing efforts, he writes. They’ll pour thousands of dollars into traditional forms of marketing (which often produce significantly less return on the investment dollar) but fail to properly plan and execute their website or invest in effective online marketing strategies.
I couldn't agree more. Too many budgets have line tiems for all manner of marketing ideas, yet the website was thrown together years ago and now stagnates online. While the reast of world hurtles towards the 'live web' filled with constantly changing consumer-=generated content, a company website that is a static brochure will not get much traction.
You need to get familiar with the website marketing strategies that will bring you interested traffic you can convert to customers. You need to know who is searching for your kind of content.
WebSense is a website marketing ebook written to help small business owners do just that.
Many people look at a website as a separate expense from marketing. This is unfortunate and the reason why many websites under-perform in their sales potential, says Stoney deGeyter in a good article in ISEdb today
Unfortunately, far too many businesses still don’t consider website development as a part of their marketing efforts, he writes. They’ll pour thousands of dollars into traditional forms of marketing (which often produce significantly less return on the investment dollar) but fail to properly plan and execute their website or invest in effective online marketing strategies.
I couldn't agree more. Too many budgets have line tiems for all manner of marketing ideas, yet the website was thrown together years ago and now stagnates online. While the reast of world hurtles towards the 'live web' filled with constantly changing consumer-=generated content, a company website that is a static brochure will not get much traction.
You need to get familiar with the website marketing strategies that will bring you interested traffic you can convert to customers. You need to know who is searching for your kind of content.
WebSense is a website marketing ebook written to help small business owners do just that.
posted by Sally at 6:45 AM
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