Using Search to Create A Brand
Six months ago no one had heard of shielding lotions. No one was searching the Internet for these words.
21st Century Formulations, manufacturers of the shielding lotion brand name Skin MD Natural, saw the power of Internet search and we worked together on a campaign to create awareness of the category and the brand name.
The content on the site was crafted so it was optimized for the search engines and met the needs of users who came to the site.
Each week we write an article on some aspect of skin care and shielding lotions, backed by scientific research data an endorsements from dermatologists. Using RSS feeds these articles are placed into Google News and syndicated to other news sites.
This month for the first time there are people searching for shielding lotion. Not many - true. But they are there. And when you do search that term the first two pages are dominated by his product.
These articles also created good search results on terms like dry skin lotion, dry skin prevention and dry skin treatment.
Every small business owner can use the power of good content to raise brand awareness on the Internet and reach the people who are searching for their products. All you need is a website marketing strategy
Six months ago no one had heard of shielding lotions. No one was searching the Internet for these words.
21st Century Formulations, manufacturers of the shielding lotion brand name Skin MD Natural, saw the power of Internet search and we worked together on a campaign to create awareness of the category and the brand name.
The content on the site was crafted so it was optimized for the search engines and met the needs of users who came to the site.
Each week we write an article on some aspect of skin care and shielding lotions, backed by scientific research data an endorsements from dermatologists. Using RSS feeds these articles are placed into Google News and syndicated to other news sites.
This month for the first time there are people searching for shielding lotion. Not many - true. But they are there. And when you do search that term the first two pages are dominated by his product.
These articles also created good search results on terms like dry skin lotion, dry skin prevention and dry skin treatment.
Every small business owner can use the power of good content to raise brand awareness on the Internet and reach the people who are searching for their products. All you need is a website marketing strategy
posted by Sally at 6:45 AM
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