Blogher is in session. Three hundred or so female bloggers are in Santa Clara to converse face to face
Opening message from Lisa Stone is that women represent between 40 and 56% of all bloggers.
Survey results from the registration forms returend some intersting ststa:
80% wonen
20% were men
More than 50% of attendees had never been to a blogging event before.
15% came for education
75% said they care about links and traffic
37% said conferences are too much talk and no take away
Most people did not want 'school' so there will be very few power points - it is a discussion.
Discussion: should we play by today's rules or change the rules
Charlene Li - Forrester Research
Where are the women bloggers - in search results women bloggers don't show up
The game is out there - SEO does maater. 80/20 rule. 80 traffic goes to 205 of the bloggers
You have to play by the ruels if you want to be read
Depends on your goal -
Want to make money and be an A lister.
Blog for your self
Visibility will bring the audince and the reward
Halley Suitt - Blogs are not playing by the rules of journlaism. Define things in a new way
After 9/11 the idea of personal reports comes of age. Even the NYTimes printed a series of essays in a personal tone.
What are the rules? Charlene says women have to network effectively, tell people what you can give them and what you need. You need the links and the visibility
Halley says women don't ask. You really need to speak up and ask for assistance.
The comments sparked lively discussion and disagreements in the audience. Many women feel we should lern the rules and get more visibility.
Others hold that if you have a strategy, set a goal and focus on a theme that you care about you will attract the audience and the visibility with the people who actually matter to you.
Counting links does not indicate as a valid way to evaluate the dimension of a blog.
Opening message from Lisa Stone is that women represent between 40 and 56% of all bloggers.
Survey results from the registration forms returend some intersting ststa:
80% wonen
20% were men
More than 50% of attendees had never been to a blogging event before.
15% came for education
75% said they care about links and traffic
37% said conferences are too much talk and no take away
Most people did not want 'school' so there will be very few power points - it is a discussion.
Discussion: should we play by today's rules or change the rules
Charlene Li - Forrester Research
Where are the women bloggers - in search results women bloggers don't show up
The game is out there - SEO does maater. 80/20 rule. 80 traffic goes to 205 of the bloggers
You have to play by the ruels if you want to be read
Depends on your goal -
Want to make money and be an A lister.
Blog for your self
Visibility will bring the audince and the reward
Halley Suitt - Blogs are not playing by the rules of journlaism. Define things in a new way
After 9/11 the idea of personal reports comes of age. Even the NYTimes printed a series of essays in a personal tone.
What are the rules? Charlene says women have to network effectively, tell people what you can give them and what you need. You need the links and the visibility
Halley says women don't ask. You really need to speak up and ask for assistance.
The comments sparked lively discussion and disagreements in the audience. Many women feel we should lern the rules and get more visibility.
Others hold that if you have a strategy, set a goal and focus on a theme that you care about you will attract the audience and the visibility with the people who actually matter to you.
Counting links does not indicate as a valid way to evaluate the dimension of a blog.
