CORPORATE BLOGS
When Investor's Business Daily writes about blogging as a corporate communication tool it has definitely reached the mainstream. This article estimates 45% of the Fortune 1000 are now blogging.
Some people call them business blogs, some call them a corporate blog. Others say a corporate blog is only for internal use and these blogs should be called marketing blogs.
Whatever you call them, they're catching on. Increasing the communication points between a company and their customers - current, past and potential - is always a good thing.
Blogging also makes your company more accessible and visible online. It helps people to find your content when they search.
It's hard to have a conversation if they can't find you.
When Investor's Business Daily writes about blogging as a corporate communication tool it has definitely reached the mainstream. This article estimates 45% of the Fortune 1000 are now blogging.
Some people call them business blogs, some call them a corporate blog. Others say a corporate blog is only for internal use and these blogs should be called marketing blogs.
Whatever you call them, they're catching on. Increasing the communication points between a company and their customers - current, past and potential - is always a good thing.
Blogging also makes your company more accessible and visible online. It helps people to find your content when they search.
It's hard to have a conversation if they can't find you.
