TOP TEN ERRORS ON A HOMEPAGE FOR 2003
Jakob Nielsen has just released his top ten errors on a homepage for 2003. As these mistakes are seen on major corporate websites, it's a good bet you may have some on your website too.
Nielsen calls your homepage the most valuable piece of real estate you own. As the New Year approaches, it's time to re-evaluate what your website is doing for your business. Do you have an effective marketing tool or a cobweb site?
In this issue
Nielsen's Home Page Guidelines
Top Ten Errors in 2003
What can you do about it?
Free Home Page Usability Analysis
Nielsen's Home Page Guidelines
Your home page is your face to the world. Studies show that people go to the Web for information more than any other source - when someone wants to find out about you, they do a search online. This applies to those looking for employment, vendors, prospective clients and even the media .
Your Home Page is the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following Nielsen's guidelines for homepage usability is well worth the investment.
Guidelines for Home Page usability »
Top Ten Errors in 2003
Although sites are getting better at designing for usability reports Nielsen, there are still some glaring errors that are annoying and frustrating users.
One that has been on the list for many years - and now ranks top of the list - is not being clear about the purpose of your site.
When a user comes to your site they need to know right away who you are, what you do and why they should be on your site rather than any other.
When your content is not clear and the purpose and unique offer of the site is not well wriiten and claer to the user, it is harder for them to fit all the other facts into a framework or context they can understand. Confusing your visitors means you are losing visitors. Studies show 66% of all potential clients are lost right off the home page. A little research and well written content makes all the difference to a home page
Read Nielsen's article »
What can you do about it?
Making your website user focused and spending the time and money to research your potential users and their needs will go a long way to fixing these problems.
Getting a simple and easy to understand stats (metrics) tool on the website will give you the insight you need to make intelligent content and marketing decisions about the site. Find out what your users are doing once they are on the site.
This allows you to focus on the areas that need to be user tested. It tells you where the problem areas are. Tweaking the content so it addresses your users needs will improve your bottom line.
Find out more about metrics »
Free Home Page Usability Analysis
Get your home page analyzed. Find out which of the guidelines are missing and get your usability score
Free Home Page Analysis »
Jakob Nielsen has just released his top ten errors on a homepage for 2003. As these mistakes are seen on major corporate websites, it's a good bet you may have some on your website too.
Nielsen calls your homepage the most valuable piece of real estate you own. As the New Year approaches, it's time to re-evaluate what your website is doing for your business. Do you have an effective marketing tool or a cobweb site?
In this issue
Nielsen's Home Page Guidelines
Top Ten Errors in 2003
What can you do about it?
Free Home Page Usability Analysis
Nielsen's Home Page Guidelines
Your home page is your face to the world. Studies show that people go to the Web for information more than any other source - when someone wants to find out about you, they do a search online. This applies to those looking for employment, vendors, prospective clients and even the media .
Your Home Page is the starting point for most user visits. Improving your homepage multiplies the entire website's business value, so following Nielsen's guidelines for homepage usability is well worth the investment.
Guidelines for Home Page usability »
Top Ten Errors in 2003
Although sites are getting better at designing for usability reports Nielsen, there are still some glaring errors that are annoying and frustrating users.
One that has been on the list for many years - and now ranks top of the list - is not being clear about the purpose of your site.
When a user comes to your site they need to know right away who you are, what you do and why they should be on your site rather than any other.
When your content is not clear and the purpose and unique offer of the site is not well wriiten and claer to the user, it is harder for them to fit all the other facts into a framework or context they can understand. Confusing your visitors means you are losing visitors. Studies show 66% of all potential clients are lost right off the home page. A little research and well written content makes all the difference to a home page
Read Nielsen's article »
What can you do about it?
Making your website user focused and spending the time and money to research your potential users and their needs will go a long way to fixing these problems.
Getting a simple and easy to understand stats (metrics) tool on the website will give you the insight you need to make intelligent content and marketing decisions about the site. Find out what your users are doing once they are on the site.
This allows you to focus on the areas that need to be user tested. It tells you where the problem areas are. Tweaking the content so it addresses your users needs will improve your bottom line.
Find out more about metrics »
Free Home Page Usability Analysis
Get your home page analyzed. Find out which of the guidelines are missing and get your usability score
Free Home Page Analysis »
posted by Sally at 11:54 AM
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